Product information
Executive Summary
Our mission is to make the world healthier, one breath at a time!
Calmly is transforming addiction recovery and stress management with a science-backed, nicotine-free relaxation device. Designed to mimic smoking behaviors, it promotes deep breathing and stimulates the vagus nerve for natural stress relief—without batteries, nicotine, or harmful substances. Using patented technology, it delivers non-visible, natural aromas to engage the olfactory system, providing a safe and effective alternative to vaping and smoking.
With vaping addiction on the rise, particularly among young adults, and increasing awareness of its health risks, Calmly offers a timely and innovative solution. Our intellectual property portfolio spans NZ, AU, UK, and the USA, positioning us as a leader in the growing wellness market. Through continuous innovation and consumer trust, Calmly is committed to shaping a healthier, addiction-free future.
Problem
Vaping
- 11.3% vape regularly in NZ.
- 200% increase since 2020 (NZ Health Survey).
Smoking
- 8 million people worldwide die of smoking each year.
- 6.9% smoke regularly in NZ.
Anxiety & Stress
- Anxiety is the most common mental health disorder.
- These disorders have risen from 3.7% to 4.4% worldwide between 1990 and 2021.
Market Size
Understanding the Opportunity
- $76 Billion – Total Available Market (TAM)
- $205 Million – Serviceable Available Market (SAM)
- $68 Million – Serviceable Obtainable Market (SOM)
Solution
Breathe Easy With Calming Device
- A unique relaxation and breathing device
- Draws only fresh air to the lungs while sending aromas to the nose.
- Replaces harmful habits and engages natural relaxation.
Target Market
Calmly will target two key streams, “Break the Habit” and “Reduce Anxiety / Stress"
- 18-44 (Mostly Women)
- Have a willingness to quit
- Concerned about health effects
- Want a relaxation tool to help cope
- Suffer from regular anxiety
- Concerned Family & Friends (34-65)
- Concerned about long-term vape/smoke effects
- Act of caring and encouragement
- Prefer natural health option
- Mental health support tool
Please see key documents for the Pitch Deck.
To watch the pitch and Q&A from the investor evening, click on the video here.
If you would like to view their data room, please click here.
Live q&a word document with the founder is here.
To indicate your interest in this deal, please click the invest button above. You are able to change or withdraw your order prior to the capital raise ending.
This deal is arranged through Mainland Angel Investors (MAI), and this page is maintained by MAI. The offer has been made available to you as MAI believes you are a wholesale investor and member of MAI. Neither MAI nor Catalist makes any representation as to any lack of errors or omissions in the investment information provided. If you believe there is any inaccuracy in these records, please contact Camille at Camille@mainlandangels.nz in the first instance.
